Group Head of Public Relations
We primarily use Newsroom as a space for journalists who can find all of our press releases, photos, logos, and videos in one place. Both the backend and frontend are very user-friendly systems. A press release, along with photos or videos, can be easily and quickly published, and the page’s traffic can be monitored in real-time.
Journalists also appreciate the Newsroom because they always have access to all released materials without having to contact PR.
We want to be as open as possible to journalists and provide them with a space where they can access all current materials at all times. At the same time, through the statistics available in the Monitora, we can get a better picture of how many people saw the press release and how its content was attractive.